Amazon encourages ‘influencers’ to shill even in our post-Fyre Fest world

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Influencers don’t always know what’s best. 

On Instagram, Kendall Jenner, Emily Ratajkowski, Bella Hadid, and other models once encouraged people to attend Fyre Festival. Yeah, we’re talking about the music event that ended up featuring no music and landing itself seven fraud and class action lawsuits. 

Even with high-profile scams like that one, this type of influencer marketing is on the rise. Now, Amazon is taking a bigger bite into the industry. The e-commerce giant announced this week influencers on Twitch can earn commissions on products sold via their livestreams. Earlier this year, Amazon introduced a similar program for YouTube influencers.  Read more…

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