Archive for the "Advertising" Category

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Scarcity in Your Copy: How to be The Last Shop on the Journey

Using scarcity in your web copy can help you maximize attention, and drive action.  Social Media Today RSS

Instagram Adds New Ways to Share Content in Direct Messages, Catering to Increased Interest

Instagram has added a new creative option for sharing content in DMs. Social Media Today RSS

Facebook Cracks Down on Static Images as Video and Fake Video Play Buttons with New Algorithm Update

Facebook is introducing new measures to detect and restrict the reach of static images posted as video and fake video play buttons. Social Media Today RSS

How to Use LinkedIn's New 'Connection History' Feature to Boost Opportunities

LinkedIn recently introduced a new ‘Connection History’ listing, which can help foster improved connection. Social Media Today RSS

Building and Managing Your Online Community [#SMTLive Recap]

A brief recap of the Aug 15th #SMTLive Twitter chat on community management. Social Media Today RSS

The Evolution of Social Media Influencers [Infographic]

This new infographic looks at the rise of social media influencers and why they’re growing in importance. Social Media Today RSS

Twitter’s Timeline is Becoming More Algorithm-Influenced – Here’s How to Take Advantage

Twitter’s putting more emphasis on its algorithm – here are some ways you can update your strategy in step. Social Media Today RSS

LinkedIn Adds ‘Active Status’ to Alert Your Connections When You’re Online

LinkedIn has added a new tool which displays when you’re active on the desktop or mobile app. Social Media Today RSS

Facebook Updates News Feed Layout to Improve On-Platform Engagement

Facebook’s rolling out a new look for News Feed, which is pretty much like the old like, but a bit better.  Social Media Today RSS

5 New Facebook Updates and Tests Spotted This Week

Here are five new tests and updates spotted by users on Facebook this week. Social Media Today RSS