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#SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories This Week

Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat’s Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook… Read the full article at MarketingProfs MarketingProfs Daily: Content

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Facebook’s Instant Articles platform to support Google AMP, Apple News

 One of the problems publishers face today in making their content more readable on mobile devices is that there are multiple, competing formats available for this purpose. Facebook has Instant Articles, Google is spearheading the AMP (Accelerated Mobile Pages) project, and the Apple News Format optimizes content for iOS devices. Facebook is today taking a crack […]

Marketing Day: Google ad measurements, link warnings & StepsAway

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Location Data + Reviews: The 1–2 Punch of Local SEO

Posted by MiriamEllis My father, a hale and hearty gentleman in his seventies, simply won’t dine at a new restaurant these days before he checks its reviews on his cell phone. Your 23-year-old nephew, who travels around the country for his job as a college sports writer, has devoted 233 hours of his young life […]

Instagram direct messages now support web links and different photo orientations

 Instagram’s Direct feature just got more generally useful as a messaging option, with support added for external web links, and the ability to send photos and video in their original portrait or landscape aspect ratios without cropping. The first is really far more important than the second, mainly because it means users have less reason […]

Lessons from 1,000 Voice Searches (on Google Home)

Posted by Dr-Pete It’s hardly surprising that Google Home is an extension of Google’s search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There’s an increasingly clear connection between Featured Snippets in search and voice answers. For example, let’s say a hedgehog wanders into your house and […]

A Big Week at Copyblogger

Ever been frustrated with putting a site together and wished someone could just do the whole thing for you? With custom graphics, copy, marketing automation, and even content strategy — all using Copyblogger principles? Very soon, we’re going to be able to make that happen. Our big news this week is that we’ve entered into […]

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