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Neil Patel’s Advanced Content Marketing Summit

The best part of attending a conference is getting all the latest juicy knowledge in one place, all at the same time, and before the rest of the world knows about it. When a conference is good, you frantically write down notes, future to-dos, new strategies and you can’t wait to get back to eagerly […]

The DeanBeat: 3 Pakistani brothers ensure mobile game chat isn’t lost in translation

Game developers can grow up anywhere these days, and the latest example of that are the Zaeem brothers from Pakistan. Saad, Ammar, and Shayan have created two startups: one that makes mobile games, and a new venture that is creating a platform for multilingual chat in games. The startups have created jobs in their hometown in […]

Digital Summit Minneapolis: A Look Back at What We Learned

Parting [ways after an amazing conference] is such sweet sorrow. Your energy is high, your brain is full and you feel the love of other like-minded marketers. Sometimes however, it’s hard to keep that drive alive once the closing keynote has commenced and you resume your normal routine. But what if instead of going about […]

How to Create (and Sell) Products People Actually Want to Buy

This week offers a mix of inspiration, clarity, purpose … and some good, old-fashioned results-oriented copywriting. On Monday, I shared some of the practical, repeatable steps you can use to create an online course that people actually want to buy. (That’s a fun thing to do, by the way, and I totally recommend it.) Brian […]

The Indispensable Welcome Email and How to Get It Right

I recently came across a retail brand and fell in love with the quirky products they were offering. Being a savvy shopper (and email marketer), I signed up for their mailing list…and there it came—a welcome email telling me about the brand, what I can expect in their future emails, and, of course, a welcome […]

Facebook boosts snubbed Stories Camera with Live, GIF & text sharing

 Despite the tepid reception for Facebook Stories, the social network is doubling down on its full-screen Camera feature. Today Facebook added the ability to go Live, shoot two-second GIFs and share full-screen text posts on colored background from Facebook Camera, which lets you share to Facebook Stories, Direct messaging and the traditional News Feed. Read […]

In Pursuit of the Perfect Headline: What’s the Secret to Making Your Audience Click?

What is the secret to an engaging headline? Everyone has an opinion… but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles. Read the full article at MarketingProfs MarketingProfs Daily: Content

The most-liked tweet in history says a lot about how the world is doing

 The events that unfolded this weekend in Charlottesville, Virginia have sparked reactions from all corners of the internet. But one Twitter user, former President Barack Obama, had a response that resonated with millions. Last night, this tweet from Obama became the most-liked tweet on the platform ever, with more than 3 million likes at the […]

Former Uber CEO Kalanick calls Benchmark Capital lawsuit a ‘public and personal attack’

(Reuters) — The ousted chief executive of Uber called a lawsuit filed against him by one of the company’s top investors a “public and personal attack” without merit, according to court documents filed late on Thursday. Venture capital firm Benchmark Capital, which says it owns 13 percent of Uber and controls 20 percent of the […]

Facebook downranks video clickbait and fake play buttons

 Ever gotten tricked into clicking a fake play button on Facebook that opens a link instead of starting a video? I did, repeatedly, and wrote a story in 2014 titled “Yo Facebook, Ban Links With Fake Video Play Buttons”. Now Facebook is doing just that. Today it started downranking the News Feed presence of links […]