Glossary: What is the Fold?

what is the fold

The fold is a term used by web designers and Internet marketers to describe the interface that separates all the web content above a web browser’s bottom border. It’s a slightly dated term since the web has evolved to accommodate mobile devices. However, the term and its implications are still important for those engaged in conversion rate optimization and user experience improvement activities. The illustration above shows how the “the fold” is defined on a laptop computer. Why is the fold important? Generally speaking, the first things visitors see when they arrive at one of your webpages will be “above…

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