HBO knows what you’re thinking while watching ‘Game of Thrones’ thanks to this company

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People went “crazy” over the season seven premiere of HBO’s Game of Thrones. 

Or so they say.

Crazy” accounted for 8.9 percent of all emotional reactions (ERs) during the first episode, and “crazy” ERs spiked during singer Ed Sheeran’s cameo, driving 4.8 percent of all ERs.

SEE ALSO: This GIF is every ‘Game of Thrones’ fan right now

What are ERs, and why does any of this matter? Well, if you were the producer of Game of Thrones, you looked at this data to evaluate how the show resonated and determined what to promote across social media over the following days.

The power of emotions, as a way to better connect with audiences and create fans, is the big bet of Canvs, a New York-based tech company that works with 90 percent of the TV networks in America—including HBO. Read more…

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