How to Prune Your Email List to Improve Deliverability

pruning your email list

As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox. 21% of opt-in emails fail to reach the inbox. Deliverability and reputation are crucial to reaching the inbox. A major component of reputation is keeping a clean list. List hygiene can be considered a “pruning” process. And just as one prunes a tree to enable the stronger branches to grow stronger, let’s look at how you can prune your email list to ensure good deliverability. 1. Cut the Dead Weight Remove Duplicates Depending on what platform you’re…

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