How to Use Customer Research to Get Better Results from Your Content Marketing Program

customer research for content

One of the first questions I ask a new content client is, “Do you have any customer research I could get my hands on?” Whether the answer is yes or no, people almost always act confused at first. I’m sure they wonder why I would need customer research to write a blog post. Here’s the thing: The purpose of content is to build the relationship between the business and the buyer. If you don’t understand the buyer, how can you possibly create content that builds a relationship with them? Let’s put this in perspective. Imagine you’re going to buy a…

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