14 Fun & Festive Holiday Marketing Ideas for 2017

With pumpkin spice lattes back in season, it is hard not to have the holidays on our minds. Halloween is creeping up on us, and we’re about to be in full-out holiday season. What could be more exciting! While it might seem early to plan for winter, it isn’t! The earlier the better. After all, […]

Quality score in 2017: Should you care?

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

YouTube Stats, Facts, and Figures for 2017 [Infographic]

YouTube has been around for 12+ years, and it’s hard to imagine an Internet without its ubiquitous video player. Check out today’s infographic to see how YouTube has grown, which videos are the most popular, what viewers search for, and more. Read the full article at MarketingProfs MarketingProfs Daily: Content

Quality score in 2017: Should you care?

Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize your optimization efforts. The post Quality score in 2017: Should you care? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & […]

2017 growth hacks: Increase CTR by monitoring competitive offers

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers. The post 2017 growth hacks: Increase CTR by monitoring competitive offers appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

2017 Content Excellence Challenge: The October Prompts

Here are your content challenge prompts for October! Each month this year, we’ve offered our community a pair of prompts. One is designed to improve the creativity and quality of your content. The other is designed to help you get more of that great stuff done. Feel free to jump in this week with either […]

17 Tools Your Marketing Cannot Do Without in 2017

What marketing tools should your company be using right now? Here are 17 for 2017–some new, some tried and true, all totally useful. Read the full article at MarketingProfs MarketingProfs Daily: Content

Updated for 2017! Enterprise Paid Media Campaign Management Platforms

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About […]

Autumn equinox 2017 Google doodle returns mouse featured the 1st day of spring & summer

Google keeps its seasonal doodle theme for today’s arrival of fall. The post Autumn equinox 2017 Google doodle returns mouse featured the 1st day of spring & summer appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines […]

Twitter removed 299,649 accounts tied to terrorism in the first half of 2017

(Reuters) — Twitter Inc said that its internal controls were allowing it to weed out accounts being used for the “promotion of terrorism” earlier rather than responding to government requests to close them down. U.S. and European governments have been pressuring social media companies including Twitter, Facebook Inc, and Alphabet Inc’s Google to fight harder […]