It’s Here: The Finalized MozCon 2017 Agenda

Posted by ronell-smith That sound you hear is the coming together of MozCon 2017. [You can hear that, right? It’s not just me.] With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in […]

10 Things I Learned at Social Shake-Up 2017

Contributor, and ‘Focus on Customer Service’ podcast host Dan Gingiss shares his takeaways from The Social Shake-Up 2017. Social Media Today RSS

Content Marketing Stats and Trends in 2017 [Infographic]

How are B2B and B2C marketers using content marketing? What’s working, what’s not, and how do marketers feel about it? Check out today’s infographic, which is loaded with B2B and B2C content marketing stats, facts, and tips. Read the full article at MarketingProfs MarketingProfs Daily: Content

Google Search Algorithm Updates to Keep in Mind in 2017 (Article 1 of 2)

Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ranking changes and guessing what the future holds. Here’s some help. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

5 reasons why websites still matter to local search in 2017

More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be. The post 5 reasons why websites still matter to local search in 2017 appeared… Please visit Search […]

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to… Please visit Marketing Land for the full article. Marketing […]

[Podcast] The Google I/O 2017 recap: Lens, Assistant & more

In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday. The post [Podcast] The Google I/O 2017 recap: Lens, Assistant & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine […]

7 unannounced updates to Google My Business we’ve seen in 2017

Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes. The post 7 unannounced updates to Google My Business we’ve seen in 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

4 PPC Experts on the Best New Features & Strategies of 2017 (So Far)

PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks, and implementing new strategies. So what’s been working for PPC marketers this year so far, in Google AdWords, Bing Ads, and elsewhere? To find out, we asked four of the best […]

I/O 2017: Everything coming to Google Assistant

Today was hands-down the biggest day in updates and changes to Google Assistant since the intelligent assistant was announced a year ago. Here are the Assistant updates on the way that we’ve spotted thus far at I/O, from free Google Home phone calls and a standalone Google Assistant iPhone app to an App Directory and payments […]