Micro-wins: The true secret to AdWords success

The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time. The post Micro-wins: The true secret to… Please visit Search […]

New Promotion Extension in AdWords Drives Super-High CTR [Coming Soon]

For years, advertisers have used sales and promotions in their ad copy to attract new visitors to their site. And while that was a popular and usually successful strategy, it wasn’t without its disadvantages. Even with expanded text ads, highlighting a promotion used valuable, limited characters in an already short text ad. Additionally, creating and […]

4 Useful Features Hidden in the New AdWords Interface

We’ve already talked broadly about some of the new AdWords (and AdWords related) features revealed this week at Google Marketing Next. The event featured a bit of everything, from shiny new toys (circuit boards! New Google properties! Voice stuff!) to puppies. Unfortunately, despite fanfare and legitimate use cases for everything revealed, most AdWords advertisers aren’t […]

SearchCap: Google AdWords AMP, in-market audiences & Google black test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords AMP, in-market audiences & Google black test appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

11 Changes & New Features Coming to AdWords: What You Need to Know

Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on us. Today, our own Mark Irvine was live in person at Google’s Marketing Next event in Mountain View to get the scoop on what big changes and […]

AdWords gets Google Optimize & Google Surveys 360 integrations

Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists. The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

How to Use Google AdWords: 11 Steps to Success [Infographic]

Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you’re using AdWords to its fullest potential. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

SearchCap: Offline conversion imports for AdWords, Google My Business updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Offline conversion imports for AdWords, Google My Business updates & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]

Now you can schedule offline conversion imports in AdWords

Imports from files can be scheduled daily or weekly. The post Now you can schedule offline conversion imports in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

4 critical areas to consider when performing AdWords audits

AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes! Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies […]