AdWords app-install campaigns to sunset as Universal App Campaigns take over

Google says Universal App Campaigns are now delivering 50% of app downloads across its network. The post AdWords app-install campaigns to sunset as Universal App Campaigns take over appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines […]

These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof

It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first announced, advertisers were eager to begin testing the new expanded ad format, but many were hesitant to let go of their tried and true ads. Now that standard text […]

SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content

New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions. The post AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News […]

How Your PPC Strategy Should Differ on the AdWords Search VS Display Network

As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post was originally published in June 2015 but still rings true. Enjoy! Have you ever been kicking so much AdWords Search Network butt that it made you raise your chest and gave […]

SearchCap: AdWords optimization, SEO on Twitter & organic traffic

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords optimization, SEO on Twitter & organic traffic appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

Optimize your AdWords account with these hidden gems

Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are the perfect time to work on optimizations you might not normally have time for. The post Optimize your AdWords account with these hidden gems appeared first on Search Engine Land. Please visit Search Engine Land for the […]

SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

This script creates Google Slides with AdWords data to automate your presentation-making

Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation. The post This script creates Google Slides with AdWords data to… Please visit Search Engine Land for the […]

Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus. Your VP of Marketing has charged you with rolling a boulder uphill (continuously optimizing your AdWords campaigns even when you’ve reached your quarterly objectives). Image via Shutterstock. This becomes especially painful when you’re getting diminishing returns out of your optimization efforts. […]