The Best Ways to Market Your Business on LinkedIn [Infographic]

Looking to get more out of LinkedIn? This new infographic provides an overview of LinkedIn’s essential business features.  Social Media Today RSS

Best New Online Advertising Features of 2017 (So Far)

2017 is half in the bag! The world has been turned on its head and back again. Amazon munched the world’s leading supplier of non-GMO Cheetos. There were fidget spinners. Other stuff happened. While we’ve already had a smattering of PPC experts weigh in on the hottest strategies to hit search and social this year, […]

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday

Posted by randfish If you’ve ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today’s episode, Rand defines what rel=canonical means and its intended purpose, when it’s recommended you use it, how to use it, and sticky situations to avoid. Click on the whiteboard image above […]

6 Best Practices for Nurturing B2B Marketing Qualified Leads

The rise of the internet, digital technologies and social media platforms have transformed the way consumers make purchasing decisions—and not just for B2C consumers, but for B2B as well. In fact, according to CEB, B2B buyers are 57% of the way through a purchasing decision before engaging with a sales rep. But, as a savvy […]

Marketing Day: B2B AdWords best practices, YouTube Studio beta & Gmail ad targeting

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

8 of the Best Tools for Spying on Your Competitors

Here are eight tools that can help deliver more insight about your competitors’ digital strategies. Social Media Today RSS

Our Best Tweets Ever (And How to Replicate Them)

At WordStream, we’ve taken a trial-and-error approach to social media. After I took over our accounts about a year ago, we’ve been implementing new strategies, trying out different approaches, and combing through data to see what our audience really likes to engage with. First, let me tell you: it’s been hard. We post and tweet […]

Boomer Phelps’ Instagram is the best thing about social media these days

If social media usage ever becomes an Olympic sport — which is truly not that unthinkable at the rate we’re moving — there will be but one participant worthy of a gold medal: Boomer Phelps. The one-year-old son of Olympic legend Michael Phelps and his wife, Nicole, first captured the hearts of America while cheering on […]

Whatever Steve Jobs Thought, Thermonuclear War Is NOT the Best Way to Get & Keep Talent

It’s nothing personal. It’s just business. Except when it’s not. When Google brought out a smartphone OS in 2008 that let some competition into what had been an Apple-only field, the reception was mixed. Just like with any new tech product, a lot of people were sure they’d never feel the need for one. (I […]

We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]

Here at WordStream we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over million in AdWords ad spend. And we love to play around with that data, giving you performance insights like average click-through rate, conversion rate, cost per click, and cost per conversion across […]