How to Choose Dynamic Images for Your Blog Posts

I’m a content writer, not a graphic designer. My job is to make the words dance, to convey useful information in an entertaining way. As such, for a long time visuals were just an afterthought for me. Yeah, a blog needs a header image. So after I’m done writing I’ll slap something on there, check […]

How to Create a Reader Avatar for Your Blog

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is […]

Your Blog Design is Bollocks (And How You’re Gonna Fix it)

One page, one purpose. If you’ve spent any time in the CRO world, or read even a single article on landing page optimization, you’ll have heard this catchy little slogan. And yet, unlike the majority of marketing advice containing little substance, this is a phrase which can drastically change the effectiveness of your site’s pages. […]

3 Simple Ways to Make Your Blog Posts More Conversational

This post is by ProBlogger writing expert Ali Luke You’ve probably heard that your blog posts need to be “conversational”. You may also have been told why: to create a sense of connection with your reader, keep them engaged, and make your blog sound less like a lecture and more like a discussion. That’s all […]

How to Plan Your Blog Post from Start to Finish

This is a post by ProBlogger expert Ali Luke Do you plan your blog posts? Or do you dive straight into the writing? A lot of bloggers barely plan their posts (if they plan them at all). They’re either too eager to get started, or feel rushed and see planning as a waste of time. […]

212: 7 More Evergreen Content Ideas for Your Blog

Evergreen Content Ideas for Bloggers: Part 2 Today I want to talk about evergreen content, and want to suggest seven more types of evergreen content you might like to try on your blog. This episode is essentially part two of what I started in episode 209, where I suggested the first seven types of evergreen […]

Ghostwriting Blog Posts for Sales Reps? Read This First.

Blogging is a great way for sales reps to establish credibility, but it’s up to us marketers to ensure the brand’s best face is put forward with clear, concise, and appropriate messages that aren’t too salesy. Here’s how. Read the full article at MarketingProfs MarketingProfs Daily: Content

How a Blog Can Help You Build a Personal Brand Online

To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online. Read the full article at MarketingProfs MarketingProfs Daily: Content

5 easy ways to blog in less time

Do you want better SEO rankings and high-quality content to share on your social media sites? How about increased traffic to your website? Then you should consider blogging. The idea of blogging on a consistent basis may seem like a daunting commitment, but don’t worry — you have time! Here are five tips to help you […]

4 Tips to Grow Your Blog While Working/Studying Full Time

Building a blog while studying or while having a job is no easy task. It hard to do it even when you can dedicate yourself to it full-time, so what about when you’re limited on time and stress levels are higher? Many people told me that it wouldn’t come easily to me, and they wereContinue […]