How to Create & Use Surveys in Your Content Marketing for More Personalized Content

Surveys can become an integral piece of your marketing puzzle – you only need the right questions, the right tools, and the right strategy. Social Media Today RSS

7 User-Generated Content Ideas to Create a Trusted Brand

Getting user-generated content is a great way to reach a broader audience and increase sales. Here are 7 benefits of UGC and tips for how to encourage UGC. Social Media Today RSS

Why Content Curation Is an Essential Part of Your Marketing Mix

Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale. Content curation is what turns a warehouse […]

4 Beautiful Social Media Content Ideas that Drive Engagement

Are you struggling with publishing remarkable social content that captures attention? Here are four types of content marketing strategies that can help you improve engagement.  Social Media Today RSS

55+ Proven Ways Content Marketing Can Help Your Business [Infographic]

Here’s how content marketing can help build your business. Social Media Today RSS

Learning to use content management martech is biggest educational need for marketers

Content Marketing Institute’s latest survey aims to better understand how content marketers are managing their content strategy. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Expand Your Content Marketing Toolkit

On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic. On Tuesday, our editorial assistant Will DeWitt revealed how […]

Five Best-Practices for Managing Digital Marketing Content and Assets

In today’s digital world, marketers manage thousands of images and videos. What’s the best way to manage your marketing materials? Here are five best-practices to consider. Read the full article at MarketingProfs MarketingProfs Daily: Content

How to Use Customer Research to Get Better Results from Your Content Marketing Program

One of the first questions I ask a new content client is, “Do you have any customer research I could get my hands on?” Whether the answer is yes or no, people almost always act confused at first. I’m sure they wonder why I would need customer research to write a blog post. Here’s the […]

The Business Case for Behavior-Changing Content: Five Rules of Engagement

Content is still one of the best ways to engage your customers–but you must rethink it… It’s not about beautiful stories about your brand; it’s about high-value, behavior-changing content about, and for, your customers and their aspirations. Read the full article at MarketingProfs MarketingProfs Daily: Content