How to Get Started with Video Content Marketing (Without a Blockbuster Budget)

Back in my day, all online content was text-based. If you had two animated .GIFs on a website, you had to wait 30 seconds for the site to load. Four .jpgs on a site would crash your browser. We were grateful when posts were just words! We didn’t whine about “visual stimulation” or “content variety” […]

Do Different Age Groups Prefer Different Content Online? [Infographic]

This new infographic looks at the key content habits and behaviors of the different generations online, based on various research reports and studies. Social Media Today RSS

6 Quick & Dirty SEO Research Tips for B2B Content Planning

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we know our content needs to […]

Guilty of These Content Marketing Bad Habits? Time for an Intervention [Podcast]

In a new Social Zoom Factor podcast, Pam Moore looks at content marketing bad habits, and how to avoid them to maximize your success.  Social Media Today RSS

Why choosing a niche helps you produce better content

Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to market your brand using interactive native content, Part 5

In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook expands Marketplace categories and content in new push for growth

Businesses will now be able to have their content featured in Marketplace. The post Facebook expands Marketplace categories and content in new push for growth appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Marketing Day: Robots replacing marketers, interactive native content & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Neil Patel’s Advanced Content Marketing Summit

The best part of attending a conference is getting all the latest juicy knowledge in one place, all at the same time, and before the rest of the world knows about it. When a conference is good, you frantically write down notes, future to-dos, new strategies and you can’t wait to get back to eagerly […]

Instagram Adds New Ways to Share Content in Direct Messages, Catering to Increased Interest

Instagram has added a new creative option for sharing content in DMs. Social Media Today RSS