Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content

Posted by rjonesx. Alright, so here’s the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Problem solved, right? User-generated content (UGC) can be an incredibly valuable source of content […]

Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs) Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages […]

How to Inspire Your B2B Audience with Killer Content Marketing

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. […]

Content Marketing Stats and Trends in 2017 [Infographic]

How are B2B and B2C marketers using content marketing? What’s working, what’s not, and how do marketers feel about it? Check out today’s infographic, which is loaded with B2B and B2C content marketing stats, facts, and tips. Read the full article at MarketingProfs MarketingProfs Daily: Content

The Content Trap: When Content Becomes a Commodity (and Three Ways to Break Free)

Everyone is publishing content today, at a blinding rate, and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a commodity. Here’s what you can do about it. Read the full article at MarketingProfs MarketingProfs Daily: Content

The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content

You’ve seen Pulp Fiction, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various subjects. And yes, it’s profane and violent. Pulp Fiction was nominated for seven Oscars, […]

How to Use Smarter Content to Build Laser-Focused Lists of Qualified Prospects

Many companies invest a lot of time and money in content marketing. But very few are ever really successful with it. That’s because a lot of companies approach to content marketing as some sort of hands-off sorcery. They write blog post after blog post and then sit around and wait for something to happen (hint: […]

CMWorld In-Flight Content Guide: Creating a Memorable Content Experience

Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments. The customer expectations for content marketing experiences are no different. In fact, a recent study by  Kampyle found that 87% of customers think […]

Despite Facebook’s push, AI isn’t ready to moderate disturbing content

Artificial intelligence is the way of the future. When it comes to Facebook’s content moderation, however, we are still very much in the present. The almost 2 billion-user strong social media giant is working at a furious pace to change that.  SEE ALSO: Facebook struggles to prevent violence on Facebook Live As a series of […]

The Secret to Creating Scalable, Quality Content and Better CX – Infographic

A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something”. Not […]