New Gartner report spotlights analytics tools that map customer data across channels

The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook acquires teen-centric polling app tbh and all its valuable data

People provide tbh with data that Facebook could use to understand and target ads to teens that don’t use its social network. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

UK spies using social media data for mass surveillance

 Privacy rights group Privacy International says it has obtained evidence for the first time that UK spy agencies are collecting social media information on potentially millions of people.  Read More Social – TechCrunch

Facebook’s ad targeting tools could be a valuable supplement to census data

 Official census forms are an invaluable source for demographic data throughout the country, but for trends that occur on the scale of weeks or months rather than years, they’re a bit lacking. But a new study shows that similar data used by Facebook to target ads could help fill in that blind spot. Read More […]

Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Where some see data suppression, Facebook says it was only following privacy policy

CrowdTangle tool enabled social media analyst to access cached pages from inactive or deleted accounts tied to Russian election meddling. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google test surfaces user data for publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. The post Google test surfaces user data for publishers as part of new Insights Engine Project appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]

LinkedIn to launch Talent Insights, a new analytics tool, as it dives deeper into data

 LinkedIn, the Microsoft-owned social network for the working world with some 500 million members, has made a large business out of recruitment — with some 11 million job listings on the site at any given time, and the recruitment market providing the company with its largest source of revenue. Now it is taking another step […]

Facebook brings data plan-saving Messenger Lite to U.S. Androids

 Facebook’s data-conserving version of Messenger is no longer just for developing nations with slow networks: the Messenger Lite Android app is expanding to the U.S., Canada, the U.K. and Ireland after previously being available in more than 100 mostly-developing countries. Read More Social – TechCrunch

Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips