Guide to email list management — now en español [EBOOK]

Read in English | Leer en español From your favorite name brands to local mom and pop shops, these days, email is an essential part of any successful marketing strategy. To get the most out of your email marketing program and start seeing the impressive return on investment that the channel is known for, you […]

Oops! What to do when email mistakes happen

Everyone makes mistakes every now and then. When it comes to email marketing, everyone’s done it; even the big guys make gaffes sometimes. When this happens, the important thing is to take a breath and not panic. Most people think they need to send out an apology right away, but depending on the error and […]

75 email newsletter content topics you can use ASAP

Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, you already do. According to the Nielsen Norman Group’s Email Newsletter Usability Report (based on 270 email newsletters across six countries), email newsletters create bonds. “Newsletters feel personal because they arrive in users’ inboxes, and users […]

Restaurant search service Zomato hacked, says 17 million customer email addresses and passwords stolen

Restaurant search service Zomato is the latest in a long line of companies to be hacked. The company has revealed that millions of its customer accounts were accessed, with email addresses and hashed passwords stolen. Zomato, which claims 120 million users each month, said that around 17 million accounts are affected, though it has asserted that financial information and […]

A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail

Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter. They didn’t send updates very often, so I never unsubscribed. However, new owners recently acquired the business — and apparently their email newsletter list — because lately I’ve been getting not very good emails more frequently. I should […]

Email automation 101 [INFOGRAPHIC]

One of the key reasons why email marketing is such a vital tool for your business’ success is because it provides you with a direct line to your customers. Launching a new product or service? Promoting an in-store event or sale? Send a quick message straight to all of your subscribers, and they’re immediately brought […]

Introducing Email Automation

In the most current update to VerticalResponse we’re pleased to release our newest feature: Email Automation.  What is Email Automation? Before we get started on putting Email Automation to use, let’s do a quick review. Email Automation can be one email or a series of emails that are automatically sent based on a pre-defined time […]

6 Design Tips to Make Your Email Newsletter Visually Appealing

Many businesses rely on email newsletters to build customer relationships and keep their companies top of mind with their audiences. A well-executed newsletter is a powerful email tool with multiple benefits, which is why it’s crucial to ensure your newsletter design is visually appealing. If it looks good, readers are more likely to click. To help you […]

Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads

15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic] Although brand advocates are important for brand marketing – with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80% of companies are not using advocates in their marketing strategy, […]

Get Started with Email Automation in 6 Easy Steps

Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success. And yet, according to Forbes, less than 10 percent of companies use marketing automation. If you’re not already familiar with the benefits of email automation, it’s time to get on board. Automated emails […]