Partner with VerticalResponse to bring email marketing to your clients

Is your company a reseller looking to add email marketing to the suite of services you offer your clients or affiliates? Partner with VerticalResponse to give your customers our industry-leading email platform, branded to look like your business.  Multiple routes to revenue By partnering with VerticalResponse, you have two ways to generate additional revenue: Expand […]

One Ridiculously Simple Email That’ll Get More People to Click Your Content

Every email marketer I’ve talked to eventually faces one problem: They struggle to consistently send emails to their subscribers. This is a big problem. Because if you don’t send regular and valuable emails, your audience will quickly become disengaged. And here’s the scary part: disengagement leads to unsubscribes, poor deliverability and spam complaints. And eventually, […]

When is the Best Time to Send an Email Marketing Campaign [Infographic]

When’s the best time to send your marketing emails? This study sought to find out. Social Media Today RSS

4 ways to use social media to increase your email list

Anyone who’s done customer outreach via email marketing understands that the bigger your subscriber list, the more people you can reach with any given email campaign. That means more leads and sales. An additional benefit of a large readership: the ability to segment those readers into groups based on demographics, buying habits and other factors. […]

10 Things You Shouldn’t Include in Your Email Marketing Campaigns [Infographic]

This infographic looks at ten things you’re probably best leaving out of your emails – a good reminder ahead of the holiday campaign push. Social Media Today RSS

Email anti-spam laws around the world

To combat spam emails, many countries — including the United States and Canada — have enacted anti-spam legislation. Email marketers must be careful not to run afoul of these laws. In many cases, marketers are also subject to the anti-spam laws of the countries where their recipients reside, even if they don’t live or do business there.  […]

5 ways to write better email subject lines this holiday season

During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: Social media ad fatigue, programmatic TV & holiday email subject lines

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Rise of the strategic marketing operations leader: Part 1 Sep 22, 2017 by Debbie Qaqish Contributor Debbie Qaqish believes marketing operations… Please visit Marketing Land for the full article. Marketing Land […]

Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report

Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising […]

Sending the Right Email at the Right Time with AWeber

There’s an old adage in marketing. It’s all about getting the right message to the right person at the right time. With AWeber’s ability to trigger automated email sequences with tags and then create segmented audiences to send one-time broadcast emails, you can be even more relevant and successful in a subscriber’s inbox. But wait […]