The Indispensable Welcome Email and How to Get It Right

I recently came across a retail brand and fell in love with the quirky products they were offering. Being a savvy shopper (and email marketer), I signed up for their mailing list…and there it came—a welcome email telling me about the brand, what I can expect in their future emails, and, of course, a welcome […]

5 Marketing Experts Share Their Top Email Writing Tips

You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like that for your own business? Well, good news! We asked five marketing experts to share their best email writing tips for increasing engagement. Now, you can boost your email performance with […]

How to create an effective email marketing campaign [INFOGRAPHIC]

You’ve got your segmented contact lists. You’ve got your email topic. Now what? Fortunately, it’s not hard to craft an effective email campaign. It just takes a little forethought and care in setting it up. But if you follow the eight easy steps in this email checklist, you’ll be launching professional and effective campaigns in […]

Email Automation 101: How To Use Automation

“Email automation.” You hear the phrase again and again. But if you’re new to the email marketing game, you probably have a few questions about it! So, to help you get a better grasp on what it is, why it’s important and how it can help you get the incredible results you want, here’s a […]

The 8 Most Effective Words to Use in Your Next Email

Sometimes you think you’ve done all you can to increase engagement in your emails, but it’s just not working. And you may ask yourself, “What more can I do?” Changing how you write your emails can be the key to increasing engagement. Using more effective and persuasive words, you can push your subscribers to take […]

Email Marketing vs. Social Media Ads for Sales & Promotions

When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal is to invest their time and money in platforms that will make the greatest impact. Many companies rely on email marketing for promotions, while others swear […]

Email Automation for service-based businesses

Email Automation is a great way for service-based businesses to get more bang for their marketing buck. Email Automation allows email marketers to create a series of emails, schedule when they’ll be sent and then sit back to reap the results. It’s one of the most effective ways to use email marketing, and it’s easy too.  […]

Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features

How Much Data is Generated Every Minute? [Infographic] This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the other most popular data generation websites and apps happening right now. Social Media Today How Email Is […]

Taking Email Template Design to the Next Level

Somewhere along the way, creating and sending emails turned into a repetitive cycle of adding content, dropping in an image and sending. But over the last few years, we’ve seen new trends in email design that pushes the limits of what’s possible and creates a more delightful experience for subscribers. Interactive emails, emojis, gifs, video […]

Do Email Newsletters Still Work in E-Commerce?

Do email newsletters still work, or are they a thing of the past? See what 17 successful digital marketers have to say about the effectiveness of email newsletters for online stores. Read the full article at MarketingProfs MarketingProfs Daily: Content