Facebook considers supporting publishers’ subscription models

(Reuters) — Facebook is in early talks with several news publishers about how its social media site can better support subscription business models, the company’s head of news partnerships, Campbell Brown, said in a statement on Wednesday. The statement comes a day after TheStreet reported that Facebook plans to launch a subscription-based news product, citing […]

A huge new survey shows that teens are bullied most on Instagram and Facebook

 According to British anti-bullying organization Ditch The Label’s new annual survey, Instagram is the network of choice for cyberbullies in 2017 with Facebook close behind. This year’s survey collected results from 10,020 people between the ages of 12 and 20, making for a respectably robust data set that sheds some light into the damaging phenomenon […]

Facebook launches comparison tool to prove Instant Articles beat mobile web

 One-third of all link clicks on Facebook already go to its self-hosted Instant Articles. Facebook claims they drive more referral traffic click for click because people don’t abaondon them mid-click as they do with slow-loading mobile websites. Now Facebook is teaming up with Nielsen to prove that individual publishers benefit when they post with the […]

Amazon’s push into social may set it on a collision course with Facebook

ANALYSIS: After years of indifference toward social networks, Amazon is suddenly getting very social this year. Spark, the company’s social shopping feature introduced this week, is the clearest sign of that trend so far, but Amazon has given other hints in recent months. And if Amazon is serious about social, it could end up on […]

Facebook fights fake news spread via modified link previews

 Until now, any Facebook Page that posted a link could change the headline, body text and image that appeared in the News Feed preview. To combat false news without stifling responsible publications, Facebook is now starting to disable the ability of all Pages to edit the previews of the links they post in the Page […]

Instantly Boost Your Facebook Ad ROI With These 5 Advanced Tactics

At this very moment, there are marketers out there achieving great things with the help of Facebook Advertising. However, there’s a good chance that a lot of these marketers aren’t taking full advantage of what Facebook Advertising actually has to offer. In fact, a lot of them might be able to take their Facebook Ad […]

3 Reasons Why Facebook Groups May Offer New Opportunities for Brands

Facebook has been putting increased emphasis on Groups of late – and that could open new doors for brands. Social Media Today RSS

Facebook tests ads in Marketplace, its Craigslist-like shopping section

In a US-only test, Facebook will slot some brands’ dynamic product ads among people’s item listings in Marketplace. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook Messenger globally tests injecting display ads into inbox

 Messaging is the center of mobile, and Facebook wants ads in front of all those eyes. After seeing “promising results from Australia and Thailand,” Facebook Messenger is expanding its display ad beta test that lets businesses buy space between your chat threads. Later this month, a small percentage of users will start seeing ads in […]

A Comprehensive Guide to Facebook Advertising

How much do Facebook ads cost? Unfortunately, there is really no answer, one size doesn’t fit all. Here is how Facebook charges you for advertising. Social Media Today RSS