Looking for a marketing automation platform? This guide takes the guesswork out.

All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors pricing charts and… Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

Guide to email list management — now en español [EBOOK]

Read in English | Leer en español From your favorite name brands to local mom and pop shops, these days, email is an essential part of any successful marketing strategy. To get the most out of your email marketing program and start seeing the impressive return on investment that the channel is known for, you […]

CMWorld In-Flight Content Guide: Creating a Memorable Content Experience

Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments. The customer expectations for content marketing experiences are no different. In fact, a recent study by  Kampyle found that 87% of customers think […]

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

The flood of mobile calls to US businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to… Please visit Marketing Land for the full article. Marketing […]

How to Master Live-Video Marketing: A Handy Guide

It’s no secret that video has become a more and more significant piece of the content marketing mix–and livestreaming has become a rapidly growing and effective tactic. The tips and tricks in this guide will help you get live video right. Read the full article at MarketingProfs MarketingProfs Daily: Content

The Goofus and Gallant Guide to Success on the Web

Back when I was a very nerdy little kid, every month I would anxiously await my copy of Highlights magazine, and read it cover to cover. I’m charmed to discover that Highlights is still publishing, and that they still feature the regular comic strip “Goofus and Gallant.” Gallant was a kid who always did the […]

Biz Stone rejoins Twitter to ‘guide the company culture’

Twitter cofounder Biz Stone is rejoining the company in a role helping to “guide the company culture.” His position is a new one and he’s adamant that he isn’t replacing anyone. The move comes six years after first leaving to join fellow cofounder Evan Williams on Medium. At one of the company’s famous Tea Time […]

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to… Please visit Search Engine Land for the full article. […]

In-Flight Content Guide: Prepping for Your Content Marketing Expedition #CMWorld

Content Marketing World is closer than you might think and there are so many items to plan for before jet setting to Cleveland in September. Are your bags and business cards packed? Got snacks and supplies for the flight? Uploaded a new oh-so-dapper Twitter photo? And what about picking a track, and some favorite speakers? […]

The Last Guide to AdWords Account Structure You'll Ever Need

One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll ever need! Building a successful AdWords account is a lot like building a house – […]