Google launches Data GIF Maker to help storytellers convey information through animations

In an age of ubiquitous computing when we all have high-bandwidth video streaming capabilities in our pockets, the fact that the humble GIF continues to thrive is remarkable. But its success is testament to the 30-year-old file format’s continued support and its ability to convey information (and entertain) without requiring huge processing power. Indeed, GIFs continue […]

Soulmates.ai launches to help brands find compatible influencers using AI

Influencer marketing is increasing in popularity, but the question of who to engage with raises an interesting quandary. Brands are finding that employing celebrities and mega-connectors comes with a high risk, and it doesn’t necessarily translate into a reasonable return. These placements also tend to be “one and done” — not a relationship that builds and […]

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their… Please […]

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their… Please […]

Facebook Image Search is Getting Better at Finding Relevant Results – Which Could Help Boost Your Platform Strategy

Facebook’s advanced image recognition capacity provides a new way to research and connect with relevant audiences. Social Media Today RSS

Facebook teams with The Trevor Project to help prevent LGBTQ youth suicides

Facebook has been working to make users feel safer on the platform for years, and in its latest effort to enhance the online community, the social media platform partnered with The Trevor Project, an organization dedicated to suicide prevention for LGBTQ youth. On Tuesday — in the middle of Mental Health Awareness month — Facebook […]

Facebook’s fact checking may help spread fake news

After acknowledging that it has a problem with fake news, Facebook introduced a feature recently that flags certain posts as “disputed.” In some cases, however, this appears to be having the opposite effect to the one Facebook intended. According to a report by The Guardian, the tagging of fake news is not consistent, and some […]

How LinkedIn's Latest Update Could Help Boost Your Exposure Through the Platform

LinkedIn is looking to provide more opportunities for exposure with a new change to their terms of service. Social Media Today RSS

Facebook takes out full-page newspaper ads to help U.K. citizens detect fake news online

Facebook’s role in the spread of “fake news” has come under greater scrutiny in recent times, with many believing that the social network played a decisive role in both the U.S. presidential election and the U.K.’s EU referendum. And this is why Facebook, among other technology companies, has been investing in initiatives to show that […]

Tech companies, if you create addicts, you need to help them

GUEST: Two years ago, I published a book on how to make products more habit-forming. The book became a bestseller and I’m frequently asked to consult with companies—particularly tech companies—looking to make their goods and services stickier and harder to stop using. Unfortunately, making things more engaging also makes them more potentially addictive. The techniques […]