#SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories This Week

Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat’s Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook… Read the full article at MarketingProfs MarketingProfs Daily: Content

Instagram direct messages now support web links and different photo orientations

 Instagram’s Direct feature just got more generally useful as a messaging option, with support added for external web links, and the ability to send photos and video in their original portrait or landscape aspect ratios without cropping. The first is really far more important than the second, mainly because it means users have less reason […]

Instagram Adds Links in DMs, New Image Sharing Options and New Objectives for Stories Ads

Instagram has added some new features to their direct messaging option, and new objectives for Stories ads Social Media Today RSS

Instagram Adds Search Options for Stories, by Hashtag and Location

Instagram’s adding new tools to enable users to find Stories content, based on location or hashtag. Social Media Today RSS

3 Simple, But Powerful, Ways to Use Instagram Hashtags for Social Marketing Campaigns

Here are some quick and easy ways to use hashtags on Instagram to boost your on-platform efforts. Social Media Today RSS

Instagram launches Story Search for hashtags and locations

 Instagram Stories wants to be your window into what’s going on around a topic or place right now, so it’s adding a way to search Stories two months after Snapchat did the same. Instagram users can now search for a location or hashtag, and see a Story compiled from Story posts by other users that […]

Instagram deters deletion with reversible “archive” option

 When Instagrammers don’t get enough likes or think their posts look boring, they sometimes impetously delete them. But they can later regret this common emergent behavior which also deprives Instagram of monetizable content and your history in images that could keep you locked into the service. So Instagram is rolling out a new feature called […]

13 of the Best Instagram Ads We’ve Ever Seen

As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent.  When I kept bugging them, most responded saying that they either only saw terrible ads, or none at all. Which got me thinking… The best Instagram ads don’t look […]

Instagram launches selfie filters, copying the last big Snapchat feature

 Today Instagram Stories adds a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown or wrinkle-smooth makeup to yourself and friends in photos or videos. […]

Instagram gives brands and celebrities up to 400% more engagement than Facebook, according to Socialbakers

At Socialbakers’ Engage event in Prague today, founder Jan Rezab revealed the results of the social media platform’s latest data research. Looking at Facebook and Instagram data, and taking in over 144 billion engagements on both platforms, Socialbakers has identified a significant difference in participation rates across media, celebrities, entertainment, brands, and community accounts. The data […]