Facebook may have snuck an app into China’s App Store

Facebook is even more desperate to have a presence in China than we thought. The social network has been secretly testing a photo sharing app in the country, according to a new report in The New York Times.  SEE ALSO: Facebook is dangerous for Democracy—here’s why The app, reportedly called “Colorful Balloons” is apparently a […]

What should you do with all those ‘Likes’? How to spin social followers into gold

Sure, you may have plenty of social fans, but are you turning that follower count into revenue? Contributor Tamar Weinberg explains how you can monetize your social following. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook builds natural language processing into Messenger

Facebook today launched Messenger Platform 2.1 with new features to give developers and brands more ways to reach potential customers, like built-in natural language processing, a payments SDK, and a global beta that makes it easier to switch between automated bots and the humans behind 70 million businesses on Facebook. Natural language processing (NLP) will […]

‘The Emoji Movie’ inserts itself into ‘Handmaid’s Tale’ because brands are dumb

None of us needed further convincing that The Emoji Movie was irrelevant Hollywood #WhatsHotWithTheKids bullshit. But, like the smartphone smiley face movie nobody wanted, the esteemed folks running its social media channels gave us more reasons anyway. Over the weekend, amidst ICYMI photos of the film’s premiere, its official Twitter account published a photoshopped emoji […]

How To Turn Your iPhone Into A Video Marketing Machine

These days, being able to produce video is becoming more of a necessity than a “nice-to-have” for online marketers. Check out these stats: Creating a video of a product increases the likelihood of a purchase by 144% Having a video on your homepage can increase conversion rates by 64-85%. 100 million hours of video was […]

How to Turn One Content Idea into a Fascinating Four-Part Series

Sometimes it’s really helpful to prepare multiple pieces of content in advance. You might be: Launching your website and need to have articles already published on your blog Taking a vacation and need to have your content scheduled before you leave Looking for new ways to execute your content marketing strategy But how do you […]

#SocialSkim: LinkedIn Jumps Into Video, Amazon’s Social Shopping Platform: 10 Stories This Week

This week, it’s all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon’s social-shopping feed and plans for a WhatsApp competitor; Facebook’s Marketplace ad tests and alternative News Feed; the status of paid social; and more! Read the full article at MarketingProfs MarketingProfs Daily: Content

Amazon’s push into social may set it on a collision course with Facebook

ANALYSIS: After years of indifference toward social networks, Amazon is suddenly getting very social this year. Spark, the company’s social shopping feature introduced this week, is the clearest sign of that trend so far, but Amazon has given other hints in recent months. And if Amazon is serious about social, it could end up on […]

Facebook Messenger globally tests injecting display ads into inbox

 Messaging is the center of mobile, and Facebook wants ads in front of all those eyes. After seeing “promising results from Australia and Thailand,” Facebook Messenger is expanding its display ad beta test that lets businesses buy space between your chat threads. Later this month, a small percentage of users will start seeing ads in […]

Moz Transitions: Rand to Step Away from Operations and into Advisory Role in Early 2018

Posted by SarahBird I have some big news to share with you. As many of you know, three and a half years ago, Rand began to shift his role at Moz. He transitioned from CEO into a product architect role where he could focus his passion and have hands-on impact in evolving our tools. Now, […]