Google launches Data GIF Maker to help storytellers convey information through animations

In an age of ubiquitous computing when we all have high-bandwidth video streaming capabilities in our pockets, the fact that the humble GIF continues to thrive is remarkable. But its success is testament to the 30-year-old file format’s continued support and its ability to convey information (and entertain) without requiring huge processing power. Indeed, GIFs continue […]

Soulmates.ai launches to help brands find compatible influencers using AI

Influencer marketing is increasing in popularity, but the question of who to engage with raises an interesting quandary. Brands are finding that employing celebrities and mega-connectors comes with a high risk, and it doesn’t necessarily translate into a reasonable return. These placements also tend to be “one and done” — not a relationship that builds and […]

Google expands offline attribution and launches in-store sales measurement

Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Instagram launches Story Search for hashtags and locations

 Instagram Stories wants to be your window into what’s going on around a topic or place right now, so it’s adding a way to search Stories two months after Snapchat did the same. Instagram users can now search for a location or hashtag, and see a Story compiled from Story posts by other users that […]

Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017 May 22, 2017 by Digital Marketing Depot The flood of mobile calls to US… Please visit Marketing Land for the […]

Bing launches bots for local businesses

Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. The post Bing launches bots for local businesses appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search […]

Instagram launches selfie filters, copying the last big Snapchat feature

 Today Instagram Stories adds a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown or wrinkle-smooth makeup to yourself and friends in photos or videos. […]

VoiceLabs launches audio ads for Alexa skills

Company is seeing a lot of advertiser demand from CPG companies, says CEO. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Microsoft launches Cortana Skills Kit in public preview

Microsoft today announced a public preview of its Cortana Skills Kit that allows developers to create voice apps for the intelligent assistant. The announcement was made at Build 2017, Microsoft’s annual developer conference taking place May 10-12 in Seattle. Third-party developers have already made hundreds of Google Assistant actions and more than 10,000 Alexa skills using Actions on Google […]

Cortana Skills Kit launches alongside 20+ new voice apps

The Cortana Skills Kit became publicly available today. That means developers can make voice apps for the intelligent assistant used by 145 million monthly active users, and an initial group of voice apps is also now available. The first four skills available for Cortana — Expedia, Capital One, TalkLocal, and Knowmail — were teased last December, and […]