Marketing Day: Live from Oculus Connect, Twitter’s ‘Happening Now’ and the new CMO role

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: AI myths, Spotify’s self-serve ad platform & Vimeo gets live streaming

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Instagram Is Adding Video Masks to Instagram Live, Expanding Creative Options

Instagram is adding their Snapchat-esque virtual masks to Instagram Live, giving users another creative option when broadcasting within the app. Social Media Today RSS

Instagram adds face filters to live video

 Instagram is making its face filters available for live video streaming through the app, the company announced today. Instagram had introduced face filters, which add visual effects to detected faces, back in May, but until now it was only available on video and images captured first and then posted to your Instagram Story after the […]

Wowza creates ClearCaster streaming appliance for Facebook Live broadcasters

Wowza Media Systems has unveiled its Wowza ClearCaster, an appliance for professional broadcasters and streamers to stream on Facebook Live. Colorado-based Wowza designed the appliance in collaboration with Facebook. The ClearCaster appliance is built from the ground up to broadcast conversations on Facebook Live, from any workflow. Facebook is also announcing changes to its Facebook […]

Why I Love Broadcasting My Podcast Recordings Live

Seven years ago, I recorded my first live podcast. The process was remarkably simple, even then: my co-hosts and I called into BlogTalkRadio on our phones and we provided postgame commentary for a basketball game that had just ended. I’m pretty sure the three of us outnumbered listeners for that first show. So the stakes […]

Microsoft’s new Mixer Create app lets you live stream games from your phone

 Microsoft’s mobile game streaming app Mixer Create is launching out of beta testing today on iOS and Android, allowing gamers to broadcast the games they’re playing right from their phone. This feature works on Android with all games, but is more limited on iOS. On iPhone, select games that have enabled Apple’s ReplayKit functionality will […]

Live Chat Best Practices for Conversion Rate Optimization

As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could read your website visitors’ body language while they are browsing — and better understand which visitors you can profitably engage with… Please visit Search Engine Land for the full […]

Phrase match is dead. Long live phrase match!

Reports of the demise of phrase match have been greatly exaggerated, finds contributor Steve Cameron. It turns out that there are certain situations in which it comes in pretty handy. The post Phrase match is dead. Long live phrase match! appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]

Wargaming will stream 1,000 hours of World of Tanks gameplay on Facebook Live

World of Tanks is rolling out on your newsfeed. Wargaming is partnering with Facebook to stream over 1,000 hours of video centered on its popular take on online shooters. In addition to livestreams of gameplay, this deal includes historical content, interviews with players, and coverage of esports events, such as the World of Tanks regional and […]