The Content Marketer’s Guide to UTM Parameters for Tracking Referrals

If you’ve ever used Google Analytics, you’ve probably heard about UTM parameters. UTM parameters aren’t a new technology. In fact, they’re ubiquitous. But they also may be one of the most misunderstood and most frequently abused website tracking tools around. So today, I’m here to explain what they are, why they were invented, when you […]

GDPR-ready? How US email marketers can avoid hefty new EU fines

This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Marketing Day: Google’s new sitelinks, Getting GDPR ready & ABM for B2B marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

The holidays arrived early for local marketers

The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a number of tools and partnerships supporting… Please visit Search Engine Land for the full article. Search […]

30 Pro Reporting and Interviewing Tips for Content Marketers

Here are some top tips for interviewing and reporting from journalists themselves–everything from rebooting a failing interview to getting the soundbites you want. Read the full article at MarketingProfs MarketingProfs Daily: Content

MarTech conference highlights digital marketers’ central dilemma

In session after session, it’s clear that marketing technology has reached a turning point. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

2018 B2B Content Marketing Report Indicates Marketers are Finding Content Marketing Success

As a community, content marketers have experienced some significant ups and downs over the years. For every step forward we take toward content success, it sometimes seems like we take a couple backwards. But perhaps, this will be the year that changes. Content Marketing Institute and MarketingProfs just released their annual report–The 2018 B2B Content […]

LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know

Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Simply put, […]

Five Habits of Highly Effective CGC Marketers

At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the effectiveness of their CGC. Read the full article at MarketingProfs MarketingProfs Daily: Content

Facebook disables feature that let marketers target ‘Jew haters’

(Reuters) — Facebook said on Thursday it was temporarily disabling the ability of advertisers to target based on people’s self-reported education and job information after a report that those features allowed targeting based on anti-Semitic topics. ProPublica, a non-profit news organization based in New York, reported hours earlier that Facebook’s self-service ad-buying platform had allowed […]