Marketing Day: LinkedIn report, Amazon’s new Spark social feed & Facebook Pages

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Improve your email marketing with automation [webinar]

Email Automation, which VerticalResponse recently added to its powerful toolkit, increases the impact and reduces the costs of email marketing. Studies conducted by MarTech Zone show that average click-through rates on automated email campaigns are three times higher than their one-off counterparts, and companies that regularly use automated email series generate 80 percent more sales […]

How to Create & Use Surveys in Your Content Marketing for More Personalized Content

Surveys can become an integral piece of your marketing puzzle – you only need the right questions, the right tools, and the right strategy. Social Media Today RSS

Marketing Day: Addressable TV & OLV, Holiday Retailer launch & Google Analytics news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Nick Nelson. Nick is a Content Strategist that has been with the TopRank Marketing team for a few months and spends his time creating great content for some of our enterprise B2B clients. Welcome Nick!] If you build it, they will come. Ah, […]

10 Awesome Ways To Supercharge Your Brand With Influencer Marketing

Influencer Programs are big right now, and for good reason – they work. Here’s how you can use influencers to supercharge your marketing strategy.  Social Media Today RSS

Why Content Curation Is an Essential Part of Your Marketing Mix

Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale. Content curation is what turns a warehouse […]

Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Stop Overlooking Videos as a Top Marketing Tool

Video is one of the most commonly overlooked marketing tools yet one of the most effective in increasing engagement on social and your website. Social Media Today RSS

55+ Proven Ways Content Marketing Can Help Your Business [Infographic]

Here’s how content marketing can help build your business. Social Media Today RSS