Marketing Day: Google ad measurements, link warnings & StepsAway

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs) Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages […]

Looking for a marketing automation platform? This guide takes the guesswork out.

All new for 2017, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors pricing charts and… Please visit Marketing Land for the full article. Marketing Land – Internet Marketing […]

How to Inspire Your B2B Audience with Killer Content Marketing

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. […]

Content Marketing Stats and Trends in 2017 [Infographic]

How are B2B and B2C marketers using content marketing? What’s working, what’s not, and how do marketers feel about it? Check out today’s infographic, which is loaded with B2B and B2C content marketing stats, facts, and tips. Read the full article at MarketingProfs MarketingProfs Daily: Content

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their… Please […]

Marketing Day: Blippar’s AR ad units, Pinterest autoplay video ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

“There Aren’t Enough Qualified Women Speakers” and Other Garbage Excuses for Why Your Marketing Event Isn’t Gender Diverse

Blog images by Alejandra Porta. I’ve attended enough tech and marketing events to make a few generalizations: Women are hugely underrepresented; whether it’s a panel or a conference speaker lineup, chances are it’s overrun with white men. Sexism is prevalent, and it spans from subtle (think underrepresentation, pinkwashed girls’ lounges) to overt (think harassment, non-consensual […]

3 Simple, But Powerful, Ways to Use Instagram Hashtags for Social Marketing Campaigns

Here are some quick and easy ways to use hashtags on Instagram to boost your on-platform efforts. Social Media Today RSS

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their… Please […]