The Evolution of Social Media Influencers [Infographic]

This new infographic looks at the rise of social media influencers and why they’re growing in importance. Social Media Today RSS

Taming the Wild Wild West of Social Media Digital Reputation #DSMPLS

In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand? At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable. The Audit Start by searching your company name and all variations of […]

4 Social Media Marketing Mistakes You’re Making (and How to Fix Them)

Are you making these common social media marketing mistakes? Social Media Today RSS

#SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This Week

Social has 3 billion users (and other need-to-know stats); Facebook’s original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google’s Snapchat Discover competitor; Snapchat’s powerful tool for marketers… Read the full article at MarketingProfs MarketingProfs Daily: Content

Visual Thumbstoppers for Your Social Media in 2017 [Infographic]

This infographic provides an overview of some key visual content ideas which can help boost your digital marketing efforts. Social Media Today RSS

Digital Marketing News: VR is Growing, AI is Watching & 3 Billion are on Social Media

Global Social Media User Base Reaches 3 Billion A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population. Truly an incredible number, and one that speaks to the contemporary ubiquity of these […]

10 ways to create an engaging social media presence

As of this year, about 81% of the United States population uses at least one social media platform. That number is growing by roughly 5% per year. At this rate, 100% of the United States will have a social media profile on at least one platform by 2021.   Businesspeople searching for the ideal marketing […]

Social Media Image Sizes Cheat Sheet [Infographic]

This new infographic outlines the optimal image display sizes across all the major social platforms. Social Media Today RSS

Trump’s latest social media video is a terrible masterpiece

It seems every week the White House social team tries out different video transitions … and it always looks terrible.  Here’s a brief look at this week’s masterpiece, which is 3-plus minutes of photos and videos sliding from the top, bottom, and sides of the screen, accompanied by Lee Greenwood’s “God Bless the USA.”  It […]

Kylie Jenner’s new reality show is made worse and better by social media

Let’s rip off the Band-Aid and get to the bad news for fans of Keeping Up with the Kardashians.  If you were expecting Kylie Jenner’s new reality show to be anything like the hit E! series that has aired for nearly decade—look elsewhere.  SEE ALSO: The secret code of personal gain lurking in the Kardashians’ […]