Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

LinkedIn launches autoplay mobile video ads

Video advertising is set to roll out to all advertisers by the first half of 2018. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

How to Design a High Converting Mobile Lead Generation Flow

Everything is moving towards mobile. For examples, Google penalizes you if your site isn’t mobile optimized and Facebook Ad CPC (cost per click) is much cheaper on mobile compared to desktop. More than half of the world’s web traffic now comes from mobile phones. This means more and more potential customers are viewing your website […]

With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

The scope and feature list of the open-source project continue to expand. The post Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google launches Tez, a mobile payments app built for India

Google has announced a new mobile payments app for India as the internet giant moves on its mission to ingratiate itself with the “next billion” internet users across the country. Available on both Android and iOS, the Tez app can be used by anyone to pay friends, local merchants, or even online sellers. The system […]

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About […]

Will Mobile Brand Searches Make Google Billions?

When I initially started working in SEO, I was working for then-unknown start-ups (including this one), and branded searches seemed to me to be the most boring part of SEO and PPC. Those searches are already there (they get created by other channels), you’re almost certainly going to rank for them in organic search, and […]

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips