15 Tools for Uncovering the New Features Your Customers Want Most

Savvy entrepreneurs know to base their decisions on data rather than assumptions. Try as you might, the products and features that you think will resonate strongly with your audience often don’t. In order to refine your offering and produce something that creates real value for your audience (and in return, money for you), research is […]

How to Identify Your Most Valuable Keywords (& Find More)

Quality Score is the straw that stirs your paid search drink. At the keyword level, it’s the perfect measuring stick: it tells you whether your copy is relevant, how stoked prospects are about your landing page, and the rate at which viewers click your ads. If all three factors are trending in the right direction […]

10 of the Most Innovative Chatbots on the Web

If you’ve ever used a customer support livechat service, you’ve probably experienced that vague, sneaking suspicion that the “person” you’re chatting with might actually be a robot. Like the endearingly stiff robots we’ve seen in countless movies – tragic, pitiful machines tortured by their painfully restricted emotional range, futilely hoping to attain a greater degree […]

How to Get the Most Benefit from Facebook’s Analytics Update [Infographic]

This infographic provides an overview of how to get the most out of Facebook’s updated Analytics tools. Social Media Today RSS

The 40 Most Common SEO Mistakes [Infographic]

Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing

‘Clash of Clans’ reclaims its lead on YouTube’s top 10 list of most popular video ads in August

Supercell’s popular video game is a veteran on YouTube’s ad leaderboard, but hasn’t held the No. 1 spot since May. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Study finds Reddit’s controversial ban of its most toxic subreddits actually worked

 It seems like just the other day that Reddit finally banned a handful of its most hateful and deplorable subreddits, including r/coontown and r/fatpeoplehate. The move was, at the time, derided by some as pointless, akin to shooing criminals away from one neighborhood only to trouble another. But a new study shows that, for Reddit […]

The Content Structures, Processes, and Tools Most Used by Marketers

Most marketers say their company has style guidelines in place for content, but less than half say their firm has developed more complex content structures such as a customer journey map, according to research from Content Marketing Institute. Read the full article at MarketingProfs MarketingProfs Daily: Content

Google Releases New Report on the Most Popular 'How to' Searches

Google has released a new report on the popularity of ‘how to’ content, which may help spark new content ideas. Social Media Today RSS

The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]

Which social platforms work best for B2B marketing? How is the demographic of the B2B buyer changing? How are B2B marketers using content? Find out the answers and more in today’s infographic. Read the full article at MarketingProfs MarketingProfs Daily: Content