Obama responds to Charlottesville with one of the most liked tweets in history

After a “Unite the Right” white supremacist rally in Charlottesville, Virginia, turned deadly on Saturday, former president Barack Obama reached out on Twitter to comfort Americans. While President Trump was silent on the platform, refusing to address the violent clash between hate groups and protesters for hours, Obama shared a powerful message in the form […]

The Content Qualities That Most Influence B2B Purchasing Behavior

Prospective buyers of B2B products find content to be most useful when it speaks to needs/pain points and provides specifications, according to research from Content Marketing Institute and SmartBrief. Read the full article at MarketingProfs MarketingProfs Daily: Content

The 8 Most Effective Words to Use in Your Next Email

Sometimes you think you’ve done all you can to increase engagement in your emails, but it’s just not working. And you may ask yourself, “What more can I do?” Changing how you write your emails can be the key to increasing engagement. Using more effective and persuasive words, you can push your subscribers to take […]

The Most Discussed Issues on Facebook and Instagram in June [Infographic]

Facebook has released the latest version of its ‘Hot Topics’ report, which looks at the most discussed issues across The Social Network in June. Social Media Today RSS

The 4 Survey Emails That’ll Give You Answers to Your Most Pressing Questions

Am I sending too many emails? Or too few? Why is no one opening my emails?! Will my subscriber buy the new product I’m going to create? What do my customers think of my service? Are they happy? If you’ve asked yourself any of these questions recently, there’s one email that can answer all of […]

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday

Posted by randfish Move over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today’s Whiteboard […]

Why Most Marketers Should Care About Virtual and Augmented Reality

Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will quickly become more accessible both to creators and to users. Read the full article at MarketingProfs MarketingProfs Daily: Content

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

A huge new survey shows that teens are bullied most on Instagram and Facebook

 According to British anti-bullying organization Ditch The Label’s new annual survey, Instagram is the network of choice for cyberbullies in 2017 with Facebook close behind. This year’s survey collected results from 10,020 people between the ages of 12 and 20, making for a respectably robust data set that sheds some light into the damaging phenomenon […]

Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips