Learning to use content management martech is biggest educational need for marketers

Content Marketing Institute’s latest survey aims to better understand how content marketers are managing their content strategy. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Voice search and SEO: Why B2B marketers need to pay attention now

Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Voice search and SEO: Why B2B marketers need to pay attention now

Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! The post Voice search and SEO: Why B2B marketers need to pay attention now appeared first on Search Engine Land. Please visit Search Engine […]

What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature

Influencer marketing is booming—and it’s not hard to see why. Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. As a result, brands large and small are forming both paid and unpaid partnerships with influencers—and using social platforms to spread […]

What advanced SEOs need to know about algorithm updates

Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

3 Reasons You’re Not Getting the SEO Budget You Need to Be Successful

I have heard digital marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO consultant work on a website. There have been multiple times in my career that […]

Marketing and Podcasts: What You Need to Know [Infographic]

Whether you’re creating a podcast or you’re just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to use it as a marketer. Read the full article at MarketingProfs MarketingProfs Daily: Content

9 Customer Re-Engagement Emails You Need to Steal

If you had one shot at a 100% guarantee that your customers will open every email you send, how would you do it? Will you tempt them with massive discounts on your products and services? Will you extend their free trial period? Will you add a free upgrade to their account? Whatever method you choose; […]

Does Your Blog Need Editing and Proofreading?

You might think that I’d recommend a thorough editing and proofreading process for every blog. But that’s not the case. Since I don’t know enough about your blog to answer the question I pose in the headline of this article for you, I want to provide tools that will help you evaluate your own publication. […]

LSI Keywords for SEO: What You Need to Know

As Google’s deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does. Read the full article at MarketingProfs MarketingProfs Daily: Search Engine Marketing