Best New Online Advertising Features of 2017 (So Far)

2017 is half in the bag! The world has been turned on its head and back again. Amazon munched the world’s leading supplier of non-GMO Cheetos. There were fidget spinners. Other stuff happened. While we’ve already had a smattering of PPC experts weigh in on the hottest strategies to hit search and social this year, […]

The Comprehensive Guide to Online Advertising Costs

Growing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least.   Every online advertising platform has its own strengths and weaknesses, and there are dozens of ad […]

Twitter Announces New Deal to Help UK Advertisers Better Link Online Ads to Offline Sales

Twitter has announced a new deal which will enable UK advertisers to better link their on-platform efforts to in-store sales. Social Media Today RSS

No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’

Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook counters online extremism with new U.K. training program for NGOs

(Reuters) — Facebook is launching a UK program to train and fund local organizations to combat extremist material online, as internet companies attempt to clamp down on hate speech and violent content on their services. Facebook, which outlined new efforts to remove extremist and terrorism content from its social media platform last week, will launch […]

Infographic: How to Use Hashtags to Increase Your Online Presence

Winning on social media means paying attention to subtle things, like how your posts are composed and what hashtags will bring eyeballs and still not get buried. I have one simple tip for making hashtag usage more elegant: Use hashtags in sentences. Don’t just append them to the end of a tweet or other social […]

Why Your Company’s Online Reputation Matters [Infographic]

Reputation management has become increasingly important in the modern, connected age. Social Media Today RSS

4 Ways to Proactively Manage Your Online Reputation

Here are four ways to manage your online reputation, and keep your customers and potential customers coming back time and again. Social Media Today RSS

CMWorld Interview: Ian Cleary Talks Technology & Engaged Online Audiences

Successful marketers aren’t born overnight. It takes grit, determination and hard work to navigate your way from noob to expert. Additionally, the experiences that you have and the lessons you learn outside of the marketing field can impact how you look at and approach your marketing. A shining example of someone that has built a […]

Survey: What’s The Biggest Challenge For Your Online Business?

The mission of this blog is to help our customers and readers. One way we can do that is by creating content that will help you overcome your business obstacles. And one of the best ways to get feedback is to ask questions differently or phrase them differently. That’s what we’re doing in this survey. […]