Why the marketing campaign is dead and what should replace it

It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

This Is Why You Should Be Testing Your Headlines

It’s all about that click. This is true whether you’re writing headlines for PPC ads or content that’s meant to earn organic search traffic, links, and social media shares. You can’t honestly call your content “high quality” if it isn’t getting read. And if your headline is boring, people won’t click. They’ll ignore you. That […]

Why You Should Care About Website Architecture When It Comes to Your SEO

Moz’s Whiteboard Friday on IA and SEO I’ve always had a thing for site architecture and designing sites that are both user AND search engine friendly. However, it can be a bit challenging, especially for those who have been doing SEO for a while. We all want to over-optimize every web page. Well, stop doing […]

How Your PPC Strategy Should Differ on the AdWords Search VS Display Network

As we ramp up for Unbounce’s upcoming PPC week, we thought we’d revisit some of our favorite PPC posts from the archives. This post was originally published in June 2015 but still rings true. Enjoy! Have you ever been kicking so much AdWords Search Network butt that it made you raise your chest and gave […]

4 ways every nonprofit should be using landing pages

As a nonprofit organization, you likely use email marketing to stay in touch with constituents and encourage them to stay involved with your cause. Landing pages can support and boost those efforts by spurring visitors to take action. Your organization’s website is a powerful tool for achieving your goals — you use it to solicit […]

What should you do with all those ‘Likes’? How to spin social followers into gold

Sure, you may have plenty of social fans, but are you turning that follower count into revenue? Contributor Tamar Weinberg explains how you can monetize your social following. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Why Most Marketers Should Care About Virtual and Augmented Reality

Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will quickly become more accessible both to creators and to users. Read the full article at MarketingProfs MarketingProfs Daily: Content

A security researcher just revealed a huge Myspace security flaw. (And yes you should care.)

Tom, u up? MySpace — you know that game-changing social media platform that you created and sold — appears to have some serious security issues, dude.  Security researcher Leigh-Anne Galloway shared a blog post on Monday detailing a huge security flaw she spotted on Myspace’s account recovery page back in April.  SEE ALSO: In honor of […]

Why Your B2B Needs Account Based Content Marketing & How You Should Do It

Content Marketing Institute’s 2017 report stated that over 60% of B2B marketers saw more success from their content marketing efforts this past year. What does this mean? It means – as so many of us have stated before – that Content is King. When it comes to digital marketing, there is truly no better way […]

Here’s why marketers should not ignore this Supreme Court case

Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court decision. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips