Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads

Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek Twitter […]

Snapchat is building a secluded R&D lab in Lehi, Utah

 It’s hard to build something secret in LA or SF without anyone finding out. So Snap Inc is building a new R&D office in the remote location of Lehi, Utah — 30 miles south of Salt Lake City. The distance from Facebook and other tech companies could allow Snapchat to develop new app features or […]

Snapchat launches context cards to display reviews, maps, and other information on top of snaps

Snapchat is today rolling out a new feature that will display context-specific data on top of users’ snaps. The aptly named context cards serve as an information overlay that varies depending on the content of a Snapchat post. For example, someone may send you a picture of a plate of food they’re currently devouring and […]

Snap Inc.’s Sold 150,000 Pairs of Spectacles, Looking to Bring Snapchat to PCs

Snap Inc. has announced some new figures for Spectacles sales, and a new project to bring Snapchat to more devices. Social Media Today RSS

With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz

Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat to launch augmented reality art platform tomorrow

 Snapchat plans to launch a new augmented reality art platform featuring pop artist Jeff Koons and others. It will allow art to be pinned to specific locations in augmented reality so users can see it when they hold up their phones in the right spot. Snapchat will solicit sign-ups from artists who want their art […]

Snapchat launches sponsored 3D World Lenses, starting with Blade Runner

 Snapchat is taking its World Lenses augmented reality feature and opening them up to brands. Snap’s Imran Khan just announced the availability of the new advertising product on stage at Advertising Week New York, along with launch partners Warner Bros and Bud Light, both of which will be debuting branded 3D World Lenses as part […]

Polly’s teen polling app piggybacks on Snapchat

 Snapchat doesn’t technically have a developer platform, but that hasn’t stopped other startups from taking advantage of its new feature for attaching links to your Snaps and Stories. Sarahah was the first, allowing people to ask fellow Snappers for open-ended anonymous feedback. But the problem is that those requests could be met with cyberbullying. Polly […]

Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Snapchat brings Bitmoji to the real world with World Lenses

 Snapchat’s World Lens feature applies filters intelligently to the world around you using augmented reality and your smartphone’s camera, and now you the app is adding support for Bitmoji to the feature. This means you can take those animated avatars of yourself and drop them into your surroundings. It’s a smart use of both Bitmoji […]