Instagram launches selfie filters, copying the last big Snapchat feature

 Today Instagram Stories adds a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown or wrinkle-smooth makeup to yourself and friends in photos or videos. […]

Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates

104 Facts You Didn’t Know About #Mobile #Marketing (Infographic) There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Case in point: mobile marketing is a key player in all marketing strategies. Walkertecharts.com Snapchat Releases […]

Instagram on copying Snapchat: “This is the way the tech industry works”

 “I think it would frankly be silly of us if we were to say “Oh see that good idea over there that’s actually fulfilling a need people have to share more moments of their life, oh because one person did that we can’t even go near that idea.” That’s Instagram’s VP of Product Kevin Weil’s […]

Here’s How Much Facebook, Snapchat, and Other Major Social Networks Are Worth

How much are all the major social networks worth? Here’s a listing of their latest valuations.  Social Media Today RSS

Snapchat Adds New Sponsored Lens Options, Enhanced Ad Targeting

Working to maintain marketing confidence, Snap Inc. is accelerating monetization efforts. Social Media Today RSS

Snapchat rolls out a trio of new ad products using its lenses and geofilters

 In an effort to further differentiate itself from rival Facebook, Snapchat this morning expanded its ad offerings lineup with three new products that take advantage of its already popular lenses and geofilters. The company is debuting a handful of new products, including World Lenses, Audience Lenses, and Smart Geofilters – representing the largest update to its Sponsored […]

Report: Snapchat installs fell 16% in April as Instagram continues to pull further ahead

On the heels of a disappointing first earnings report for Snap, a new report indicates the company’s trouble attracting new users deepened at the start of the second quarter. According to Sensor Tower’s Store Intelligence data, downloads of Snapchat in April 2017 fell about 16 percent year-over-year combined on both the App Store and Google Play. That puts […]

Snapchat hits a disappointing 166M daily users, growing only slightly faster

 Snap’s growth rate increased just a little in Q1 2017 — a bad start to its first quarterly earnings report since going public. Snap hit 166 million daily active users at a growth rate of 5 percent, compared to the 158 million DAUs it had in Q4. Snap shares fell more than 24 percent in […]

Story Time – Snapchat, Instagram and Facebook Stories (#SMTLive Recap)

Here is a recap of our May 9th #SMTLive Twitter chat comparing the best and worst of social media Stories for brands. Which platform thrives? And who will survive? Social Media Today RSS

Facebook’s plan worked: Snapchat hits 166 million users, 34 million fewer than Instagram Stories

Today Snap revealed that it now has 166 million daily users — 34 million fewer than Facebook’s Snapchat clone, Instagram Stories. Let’s recap how this happened: Facebook launched Instagram Stories in August 2016, a completely transparent effort to rip off the formula that made Snapchat a success (and slow down Snapchat’s growth in the process). Facebook’s attempts to copy Snapchat […]