Snapchat now lets you Pikachu yourself

 Snapchat is teaming up with The Pokémon Company to introduce a new Pikachu filter to the app. The official Pikachu filter applies the electric mouse’s trademark rosy cheeks, pointy ears, black nose and big eyes to faces in the app, and when users open their mouth the iconic Pikachu cry rings out as an animated […]

Snapchat “Crowd Surf” stiches together everyone’s concert videos

 Snapchat’s got a new trick to stay one step ahead of Instagram by turning everyone’s quick video clips from concerts into a much more watchable music video you control. Snapchat “Crowd Surf” uses artificial intelligence machine learning technology to analyze when lots of people are all recording the same musical performance at the same time. It […]

Reaching Auto Shoppers on Snapchat [Infographic]

Snapchat holds significant sway with auto-buyers – this infographic outlines the opportunities for the automotive sector. Social Media Today RSS

8 ways to fix Snapchat

 Snap’s cool factor is wearing off. It needs new ways to entertain teens and score ad dollars. That means challenging some of its deepest-held philosophies about who Snapchat is for and how it works. From changing its feed to seducing influencers to fighting Facebook, here’s what we think Snap needs to do. Read More Social […]

Facebook shuts down its Snapchat competitor Lifestage and its standalone Groups app

 Facebook is paring down its collection of standalone apps. The company’s experimental “teens-only” app Lifestage, designed to counteract Snapchat’s threat, has been pulled from the App Store. Its disappearance was first spotted by Business Insider, and Facebook confirmed its removal. However, Lifestage isn’t the only Facebook app that’s being killed off as… Read More Social […]

#SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This Week

Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook’s big News Feed algorithm change; much more! Read the full article at MarketingProfs MarketingProfs Daily: Content

Snap Inc. Releases New ‘Advanced Mode’ for Snapchat Ads Manager

Snap Inc. has released an update for their new self-serve ad platform, adding more tools for advanced marketers. Social Media Today RSS

Now it’s Snapchat copying Facebook’s ads Power Editor

 Snap Inc desperately needs ad revenue to redirect its sinking share price. So after a year of getting mercilessly copied by Facebook, Snapchat is returning the favor by launching its take on the Facebook ads Power Editor. This new “Advanced Mode” for its Snapchat Ads Manager lets big advertisers rapidly deploy complex ad campaigns with […]

Google said to launch AMP-based Snapchat Discover-like feature

 Google is creating a visual publication format for media companies similar to Snapchat’s “Discover,” based on its AMP mobile optimization technology for webpages and called “Stamp,” according to a new Wall Street Journal report. The program is said to be announced as soon as next week, and could include a range of publishing partners including […]

Google reportedly offered $30 billion to acquire Snapchat

 Nerdy Google has failed at social time and time again, so it considered buying teen sensation Snapchat. According to reports, the search giant held informal talks with Snap and floated an offer of billion in 2016 before Snap’s last funding round, and just before its IPO this year. That offer was apparently an open secret […]