Using Latent Semantic Indexing to Improve Your SEO Ranking and Boost Organic Traffic

When was the last time you sat down to write an amazing piece of content, pulled out your mathematical matrix for determining the most valuable keyword phrases, and set to work with a smile on your face? Yeah, me neither. If SEO and content marketers were forced to use a mathematical model to discover valuable […]

What’s Your AMP Traffic Really Doing? Set Up Reporting in 10 Minutes

Posted by Jeremy_Gottlieb The other day, my colleague Tom Capper wrote a post about getting more traffic when you can’t rank any higher. I was really pleased that he wrote it, because it tackles a challenge I think about all the time. As SEOs, our hands are tied: we’re often not able to make product-level […]

How to Optimize for Google’s Featured Snippets to Build More Traffic

Posted by AnnSmarty Have you noticed it’s getting harder and harder to build referral traffic from Google? And it’s not just that the competition has got tougher (which it certainly has!). It’s also that Google has moved past its ten blue links and its organic search results are no longer generating as much traffic they […]

Report: 57% of traffic now from smartphones and tablets

BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time. The post Report: 57% of traffic now from smartphones and tablets appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & […]

Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. The post Site optimization or traffic optimization: Which… Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]

SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher

Posted by Tom.Capper Normally, as SEOs, we follow a deceptively simple process. We identify how people are searching for our product, then we build or optimize pages or websites to match searcher intent, we make sure Google can find, understand, and trust it, and we wait for the waves of delicious traffic to roll in. […]

Measuring social traffic effectiveness when conversion is not the goal

What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

SearchCap: AdWords optimization, SEO on Twitter & organic traffic

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords optimization, SEO on Twitter & organic traffic appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic

Do you want to get maximum results with minimal effort? Columnist Jeremy Knauff outlines five simple tactics that can lead to big SEO gains. The post Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]