Site optimization or traffic optimization: Which delivers better results?

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. The post Site optimization or traffic optimization: Which… Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]

SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher

Posted by Tom.Capper Normally, as SEOs, we follow a deceptively simple process. We identify how people are searching for our product, then we build or optimize pages or websites to match searcher intent, we make sure Google can find, understand, and trust it, and we wait for the waves of delicious traffic to roll in. […]

Measuring social traffic effectiveness when conversion is not the goal

What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

SearchCap: AdWords optimization, SEO on Twitter & organic traffic

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords optimization, SEO on Twitter & organic traffic appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic

Do you want to get maximum results with minimal effort? Columnist Jeremy Knauff outlines five simple tactics that can lead to big SEO gains. The post Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]

How to Stop Writing Boring Social Media Posts (And Start Driving More Traffic And Engagement)

It’s hard to be heard on social media. Tightening algorithms are crushing organic reach. You can’t outsmart bots or hack your way to success. Plus, more content is being created every day (meaning more competition for your own posts). It’s not just other marketers you’re competing with, either. You’re fighting for attention against everything else […]

How to Reverse-Engineer Viral Content to Drive Massive Traffic

Content marketing is arguably the best long-term strategy for marketing a business. Compared to traditional marketing, content marketing costs 62% less, but produces almost 3X as many leads. By regularly publishing high-quality content that people appreciate and share, you’ll generate an abundance of inbound links, ascend Google’s rankings and cement yourself as an authority within […]

This Is What They Search For: The Most Popular US Industries & Traffic Shares

Posted by Alex-T After storing this idea in mothballs for quite a while, I finally decided to conduct an analytical study that would breakdown the most popular industries in the US based on the number of monthly online visitors. Special thanks to the SimilarWeb team, who helped me with the convoluted process of assembling data […]

201: The Secret to Building a Blog with Big Traffic and Profit

How to Build Traffic and Profit into Your Blog On today’s episode I want to talk about a key to creating a blog with lots of traffic and profit.   The topic comes from a conversation I had this morning with a new blogger who was asking me about how to create content that would […]

4 tips for becoming a content-producing machine and generating more organic traffic

Producing great content is challenging enough, but creating lots of great content on a regular schedule can be overwhelming for many marketers. Contributor Jeremy Knauff lays out a system you can employ to achieve your content creation goals. The post 4 tips for becoming a content-producing… Please visit Search Engine Land for the full article. […]