Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs) Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages […]

The only app on Donald Trump’s iPhone is Twitter

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Finally, Twitter unveiled these emoji

For some time there’s been a push for Indigenous Australian flags to be made into emoji, but there hasn’t been much progress. Twitter moved one step closer with the launch of Aboriginal and Torres Strait Islander flag emoji through hashtags.  SEE ALSO: You can now monitor exactly how lame your emoji game has become It’s […]

Twitter created an ad format to put bots in your DMs

Today Twitter launched a new way for advertisers to boost their chat experience with Promoted Tweets. Direct Message Cards allow brands to reach users and start an experience with a bot in their Twitter feed. “Using a Direct Message Card, businesses can capture people’s attention with engaging image or video creatives, and include up to four fully […]

Twitter for Apple TV adds live, 360 degree video and Periscope’s global map

Twitter launched a version of its service on Apple TV and other media player platforms last fall in order to deliver its live video content to the big screen. Today, the company is updating its Apple TV app with a couple of new features, including support for Periscope’s Global Map and the ability to watch live […]

Twitter is giving brands a new way to promote their chatbots

 Twitter has found its own way to participate in the growing chatbot trend. The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed to pull consumers into personalized experiences within Direct Messaging  – including interactions with chatbots. For example, one brand is running a bot that can help you […]

Twitter adds Direct Message Cards for advertisers to kick-start specific conversations

The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Why Elon Musk, not Donald Trump, is the most important person on Twitter

When you hear about Twitter these days, chances are it’s because of the latest dispatches from our bombastic, erratic Tweeter-in-Chief, Donald J. Trump.  The President’s use of the platform is unprecedented, and he might even be the driving force in its sudden growth spurt last quarter. But his tweets — for all the @replies, news […]

Twitter is incorrectly guessing the gender of trans users — and they aren’t having it

Transgender Twitter users aren’t here for the platform’s gendered assumptions. And they sure aren’t hesitating to make that known. Here’s the deal: Twitter released a new set of tools on May 17 which allow users to see and control the data advertisers use to target ads on the social media platform. While the move was […]

Twitter is down for some users

 Twitter seems to be having some technical difficulties this morning, with the network going down for some folks. Down Detector’s live outage map shows Twitter suffering outages in Japan, the UK, and now parts of the East Coast in the United States. Around 2am ET, Twitter’s Support account tweeted that some users may have had […]