Pinterest users can now pinch-to-zoom on photos in the app

 Pinterest is adding a new feature today that allows users to pinch a photo to zoom in and out on various Pins, matching a feature that’s available on a lot of other services. As the company becomes increasingly focused on mobile and discovery centered around photos, users will start expecting the kinds of behaviors that […]

#SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This Week

Social has 3 billion users (and other need-to-know stats); Facebook’s original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google’s Snapchat Discover competitor; Snapchat’s powerful tool for marketers… Read the full article at MarketingProfs MarketingProfs Daily: Content

There are now over 3 billion social media users in the world — about 40 percent of the global population

There are now over 3 billion (!!!) people logging onto social media accounts around the world, meaning that almost half of the world’s population spends at least part of their day updating their status or story.  A new report compiled by Hootsuite and We Are Social and published by The Next Web found that there […]

Twitter explains why it won’t disclose the number of daily users. Kinda.

Following Twitter’s earnings release last week, I called its refusal to release the number of daily users “indefensible.” But in a series of letters with the U.S. Securities and Exchange Commission, Twitter tried to defend it anyway. For the moment, the SEC says it’s satisfied with those explanations — though Twitter is still not going […]

With 200M daily users, Giphy will soon test sponsored GIFs

 And it’s about time. Giphy, the four-year-old search engine for GIFs, is going to finally start testing monetization. According to a source close to the company, Giphy will begin testing sponsored GIFs within messaging experiences. This means that users who search for GIFs may be served a sponsored GIF within the messaging tab. There are […]

Line’s Q2: Fewer active users but profits leap off rising ad revenues

 Not every social messaging player can hope to grow into a mega platform. And Japan’s Line Corporation looks to have reached a peak in user growth — even as it shows it can grow revenue and generate rising profits off of a shrinking user-base. Read More Social – TechCrunch

Blue is a dating app for verified Twitter users

 A new app is looking to romantically match folks who are verified Twitter users. Blue, by Loveflutter, has launched a new version of their existing dating app that only allows Twitter users with that little blue tick to search for love, and only amongst their fellow blue-tick holders. Loveflutter has actually been around for a […]

WhatsApp hits 1B daily users while its Snapchat clone rockets to 250M

 Facebook is winning the race to bring Snapchat’s Stories format to the rest of the world before its originator. WhatsApp Status, its version of Snapchat Stories, now has 250 million daily active users. That’s despite it being relegated to a secondary dedicated tab in the app, opposed to being front and center on the home […]

Twitter lets you avoid trolls by muting new users and strangers

 When trolls barge into people’s notifications with offensive replies or user names, those legitimate users might not keep coming back to Twitter. So today the company rolled out new tools to help you silence the riff-raff. Read More Social – TechCrunch

4 things missing in your app that are costing you users

How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips