Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads

Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek Twitter […]

LinkedIn launches autoplay mobile video ads

Video advertising is set to roll out to all advertisers by the first half of 2018. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Facebook launches two datasets to improve AI video analysis

Facebook launched a pair of new open datasets today to help developers and data scientists train artificial intelligence systems to better understand videos. The Scenes, Objects, and Actions dataset (SOA) will provide devs with a massive set of videos with multiple labels for what’s going on inside them. Each video has been tagged by trained […]

Google starts integrating Duo and ViLTE video calling into Android devices

Google today announced that it is integrating video calling into Android via Google Duo. The functionality lets you start a video call directly from three core apps: Android Messages, Contacts, and Phone. There are a few catches, though. You and the recipient need to have Duo installed on one of the supported phones (Pixel, Android One, […]

4 Ways Your eCommerce Store Can Leverage Video (and Why It’s So Crazy Effective)

We’ve gone beyond the point of video being an up-and-coming trend. It’s here, and marketers should be using it to attract audiences and keep them engaged. That goes for eCommerce as much as any other industry. Data shows that video isn’t just effective when it comes to marketing. There’s also a continuously growing demand for […]

How to Storyboard a Marketing Video (When You’re Not an Artist)

Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video. According to HubSpot, 43% of people want to see more video content from marketers, and four times as many customers would rather watch a video about a product than read about it. Which, unfortunately, doesn’t bode […]

Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

The scope and feature list of the open-source project continue to expand. The post Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]

Marketing Day: Facebook video metrics, affiliate marketing strategies & canonical tags

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Unbabel for Video launches to translate your videos in seconds

EXCLUSIVE: You don’t need to launch your product or service outside the U.S. for translation services to become important. In the U.S., Hispanic viewers are ahead of the curve when it comes to digital. They lead in adoption of new devices. The average Hispanic person in the U.S. spends more than eight hours watching online video […]