The Fine Art of Landing Page Design: Using F & Z Patterns to Increase Conversions

In a saturated online world with an abundance of information, marketers are constantly battling for attention. You’ve likely read that online users have an attention span less than that of a goldfish. Therefore, the more organized and straightforward your strategy is for converting a lead, the better. Over the last couple decades, eye-tracking studies have been performed to ascertain where consumer’s eyes move when they land on a web page. Jakob Nielsen even authored a book Eyetracking Web Usability which analyzes “1.5 million instances where users look at Web sites to understand how the human eyes interact with design.” Landing…

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